Four SEO Mistakes to Avoid at All Costs
When done right, search engine optimization (SEO) can boost your rankings in the search engines and drive more traffic to your site. When done wrong, it can send your site into rankings oblivion. Over the last 15 years or so, many people have seen a once profitable site become virtually useless thanks to using the wrong SEO techniques. Here are four SEO mistakes to avoid at all costs.
Google views a link as a vote for your site. The more links you have pointing to your site, and the better quality the site they come from, the higher your ranking will be, all else being equal. So naturally, some people came up with a great idea: pay other website owners to link to them. The problem is, Google got wise to it. If you try to buy your way to the top, they will find out, and they will penalize you heavily.
Guest posting is dead. Guest posting used to be like having a guest lecturer at a university — someone with specialist knowledge, who comes to impart their wisdom. And to be clear, this is still OK. What’s not OK, is writing tens or even hundreds of poor quality guest posts on questionable sites just to get those coveted backlinks. Substantial penalties await those try.
It’s important to get the keywords you are targeting onto the page, certainly. But, it has to be in a natural, unforced way. Don’t stuff your page with the same keyword over and over — more is not better. Google’s AI is getting better and better at recognizing forced keyword stuffing and is penalizing sites that do it.
Pages with content replicated elsewhere will likely not get indexed by Google. If you post some copyright-free, public domain content on your site, that page will probably not get indexed, but your site overall will likely not incur a penalty. However, if you steal copyrighted content from another site, this will affect your site’s rankings. Stick to unique, original content.
Focus on quality
SEO is a bit like preparing for an interview. You want the job (high ranking), while Google wants the best candidate (content). It’s good to show yourself in the best light, but if you lie on your resume, you won’t get the job. So while putting some effort into SEO is beneficial, the best SEO is good content. Focus on quality, and you’re covering the main bases.
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