PAID ADVERTISING THAT PAYS YOU BACK
Paid advertising methods, like paid search and pay-per click (PPC), are two pieces of a strategic digital marketing puzzle. Let Click Reign put these pieces in place so your brand can gather as many qualified leads as possible in the quickest amount of time.
Talk to a strategist.
WHAT IS PAID ADVERTISING?
Paid advertising (also referred to as paid media) is any form of internet ad a company pays to display online.
It’s all about renting space to display your ad where your target audience will most likely see it, like at the top of Google’s search results page.
Here you displaying an ad on a social media platform your audience frequents. Each time a user clicks on your ad, you pay the social media platform a fixed price.
THE HARD TRUTH ABOUT PAID ADVERTISING
When expertly executed, paid search and paid social have the power to generate leads at a level and speed you’ve never seen before.
PPC ads can boost brand awareness by 80%. (Google)
For every $1 spent on Google Ads, businesses can earn average revenue of $2. (Google)
You are 70% more likely to convert site visitors with retargeted display ads than with regular display banners. (wishpond)
65% of all high-intent searches bring in a PPC ad click. (Wordstream)
WILL PAID ADVERTISING CURE YOUR PAIN POINTS?
Do you struggle with any of these?
There’s good news—paid advertising can solve your pain.
PAID SEARCH & PAID SOCIAL
THAT DELIVER RESULTS
Our expert approach to paid advertising starts with realistic expectations and ends with a well-driven, full-funnel strategy. By communicating often and honestly with our clients, we help them understand what it takes to reach their desired goal.
We don’t waste time or money on outdated advertising methods that don’t work. We focus exclusively on paid media services that have proven to give our clients a high return on their investment.
Frequently Asked Questions
PPC (Pay Per Click) is an internet marketing tactic where businesses pay a fee each time one of their online ads are clicked. Unlike organic visits, with PPC advertising you are paying for visits to your site.
Ad spend or advertising spend, is your set yearly or monthly budget for your ad network. In most cases, businesses set an ad spend budget and then allot money to the different ad networks they utilize.
PPC advertising if done correctly can offer your business several competitive advantages:
- Higher conversions due to leads being further along the sales funnel
- Concentrated targeting options not available with traditional advertising
- Access to audience and campaign insights that can help with SEO efforts
- Low barrier of entry and quicker implementation compared to traditional SEO efforts
- PPC does not faulter amongst search engine algorithm updates
A PPC ad network is a platform that delivers ads to the users. Some common ad networks include: Google Ads, Bing Ads, Bidvertiser, Facebook Ads, RevContent, AdRoll, Twitter Ads, and LinkedIn Ads.
PPC budgets vary from business to business and can range from $100 a month to $10,000 or more. Before setting an arbitrary PPC budget, you should consider key variables such as industry competitiveness, search volume of targeted keywords, target audience, sales goals, and others.