It’s not enough to JUST have a website. Go to Google and search, “plumbing companies” in your city. If you don’t see your plumbing company’s website listed on the first page, your competition is cleaning up on all of the traffic for searches related to plumbing.
Here’s why: 62 percent of clicks go to the top three positions in the search engine results page.
Click Reign can help. Our team of digital marketing experts puts emphasis on local traffic, clicks, queries, and most of all new customers coming to your business.
If you own a plumbing company and you’re looking for a top digital marketing agency to take your business to the next level, you’ve come to the right place! Learn more about how we can help you generate qualified leads from organic search.
If you are like most plumbing companies, you probably get 20+ emails a day and 10+ phone calls promising to rank you #1 on Google. Like most things in life, if it sounds too good to be true, it probably is! With a million self-proclaimed “SEO experts”, it can be tough to figure out who to put your site in the hands of. With trust and transparency at the forefront of our core business model, Click Reign will be clear and concise every step of the way.
We specialize in SEO for plumbing companies, which means we know more about the plumbing industry and plumber SEO than virtually any other digital marketing company!
Stage 1: Initial SEO Audit and Rank Tracking
You can’t properly optimize what you aren’t measuring. Accurate tracking is the foundation of every plumber marketing service Click Reign provides. We market our client’s business as if we owned them ourselves. In order to recommend ideas for your advertising, marketing, SEO, and website, we must first evaluate your marketing the same way a great attorney would review your case. Most SEO agencies will boast about rankings and traffic increases. But, neither of these will matter if you’re not ultimately seeing ROI and revenue from organic searches (for search terms other than your company name).
SEO is more of an art than a science. In order for your website to ascend the organic search results, you must jump websites that Google, Yahoo, and Bing are currently perceiving to be better optimized than your website. One of the most common questions plumbers and plumbing contractors ask us is, “how long will SEO take?” You can’t answer this question without first doing a thorough analysis of the other plumbing companies in your area. The keyword difficulty, competition, and area will determine a rough estimate of how long until you see optimal results.
Stage 2: On-Page Optimization
With with the data from the deep SEO audit, the second step in the SEO process is to make any core improvements needed to ensure ongoing SEO success. To eventually rank well on Google you need well-optimized content, however, if your website doesn’t interlink properly, that will be a factor holding you back. Our deep technical audit will also compare your site to the top sites on Google for your highest valued searches and show us where you are over and under optimized.
Every situation is unique. Core improvements include things like revising your plumbing website’s title and meta tags, renaming various web pages, giving your website files a more logical layout, improving your website speed (summer of ’18 site speed will be a huge ranking factor), enhancing your local SEO by creating more geographically relevant content,
Most plumbers and plumbing companies hate creating content for their own sites! That’s okay, Click Reign has content writers that specialize in creating unique, original, relevant and authoritative content specifically for the heating, cooling and plumbing industry.
Stage 3: Optimization of Offsite Factors
The final step in the SEO process is to expand your digital footprint. Think of links from other high powered, authority websites (manufacturer’s pages, local chambers of commerce or even the BBB) as votes of confidence for your own site. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal! Google has put their focus on local, relevant, links that relate closely to what you want your website to show up for in the search results. Getting the right types of sites to link back to your site will give you the power needed to ascend to the top and it’s easily trackable.
Learn more about digital marketing for plumbers and how Click Reign can help your plumbing company grow with SEO! Contact one of our SEO specialists today!